This presentation is directed toward those who are designing or specifying advanced technology devices. Silicon-Iron has been the mainstay for motor and transformer laminations for more than 60 years. Other materials are more costly but often are required for enhanced efficiency, greater performance, minimization of heat generation, and greatest possible torque output. Device requirements can include sealed motor designs; very high power-density, high rpm motors; high pulse frequency transformers, etc. Alternate materials have included nickel-iron, cobalt-iron, 4 to 6.5% Si-Fe, and soft magnetic composites (SMCs). Additive manufacturing of soft alloys offers the promise of shape flexibility, high material yield, and concurrent manufacture of motor components. Soft magnetic material options, R&D efforts and cost performance trade-offs will be examined.