The adoption of pure Electric Vehicles (EVs) is accelerating and most of the auto companies have plans to launch their products in the next year or two, if they haven’t already. The presentation will discuss the similarities and differences between a number of EV traction motor designs, most of which are based on rare earth magnets, as well as the quantity of magnets used in each design. Much of the data is from tear-downs performed by Munro Associates in Detroit. From this it should be possible to project the total magnet demand for this application. Because the designs are based on high performance magnets, and the number of companies that can manufacture these consistently and in high volume is relatively limited, the supply is going to rest on a relatively small number of manufacturers. TH Magnetics, based in Baotou, who have a history of manufacturing high grade magnets are in the planning process for a new factory specifically for EV traction motor magnets, to be built in 2020 which uses state of the art manufacturing techniques. The presentation will include information on the equipment and systems necessary to manufacture high grade products consistently, efficiently and to the standards required by major automotive OEMs.